In 2009 with his personal imprint, FEDERICO BONOMI created HERENCIA CUSTOM GARAGE (HCG), a new brand of the KOWZEF S.A. Group. This project was born from his passion for motorcycles and his lifestyle. Pioneer and unique, he created a clothing brand in the country that offers everything necessary to complete the look that motorcycle enthusiasts need.


His campaigns portray the real world of riders and are always starred by the Bonomi family and friends. As of 2023, HCG has more than 23 stores in Argentina and abroad.


In 2013, strongly committed and involved with the Custom Culture in Argentina, he bets on its growth through his CUSTOM GARAGE, a creative space where all kinds of custom work for motorcycles and cars are carried out, including rat rods and hot rods. In line with all the creative initiatives, in 2015 HERENCIA STUDIOS was created, a photography studio, and HERENCIA MEDIA HOUSE, a multimedia production company that generates 360º content.


Restless soul, entrepreneur and passionate about travel, BONOMI decides to add to the HCG essence a tour on his beloved 1947 HARLEY-FLATHEAD through the 23 provinces of Argentina. A project that caught the attention of the Discovery Channel, and it was so that HERENCIA CUSTOM GARGAGE was added to its schedule of "Martes De Fierros" with a limited series that tells the journey of him and his group of friends.


Traveling 1,700 kilometers Bordering the Andes Mountains through gravel roads and with impressive views of mountains, rivers, valleys, archaeological ruins, national parks and rural roads. During the journey, the group of motorcyclists sent donations to rural schools and first aid rooms, fulfilling another of the group's objectives: to leave their mark on the roads helping those who need it most. The whole idea was produced and edited by HERENCIA MEDIA HOUSE.


These journeys became the must-see blog of every year. Since 2015 Punta del Este is the epicenter of the traditional MOTO DAY TRIP HCG, a tour of riders along the main routes of the east.


In 2016 the brand participated in the 5th edition of WHEELS AND WAVES, in the city of Biarritz, France with a stand, where the project #28 VFR 400 was exhibited. A motorcycle that particpated in the Punks Peak race that is organized in the mountains of the Basque countries.


2018 surprises with a summer campaign on the streets of Los Angeles where different leaders from the Custom Culture World participated, such as Estevan Oriol, Briant Bent and Yaniv Evan.

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